Consider the City of New York’s recently announced, and widely panned, “We ️ NYC” logo, an update of “I ️ NY,” the beloved Milton Glaser design created in 1976.

In comparison, the right logo can inspire loyalty and instill a love for effective design. Choose your logo carefully, so your business may prosper and you may profit.

As design consultancy, you need to be able to advertise your creations to get more consulting jobs and keep your staff paid. “Revenue is 2.6 times payroll.

Design consultancy Lippincott has overhauled Nokia’s identity, looking to reframe the company as “a pioneer of digital transformation” with a new logo that utilises optical play. The studio has had a ...

The design studio behind the U.S. bicentennial emblem was asked to brand America’s 250th anniversary. Per one of its designers, an impossible job called for “an impossible construction.” ...