Competitor-based pricing gives your pricing strategy to your competition. When your choices are based on someone else's ...

Pricing is notoriously hard to change. It impacts revenue immediately, involves risk, and requires alignment between product, ...

The new feature recommends length-of-stay restrictions, channel closures, and rate offsets intended to increase profit.

Avy Punwasee is a Partner at Revenue Management Labs. We help companies develop and execute pricing solutions to maximize profits. Picture this: You open your favorite fashion app and spot a jacket ...

Pricing offerings effectively can allow nonprofits to find customers who align with their vision. The process of creating the right kind of pricing can take time and requires a few important exercises ...

With healthcare costs expected to increase 7 to 8% in 2026, employers are demanding more transparency and effective alternatives to traditional health plans. Reference-based pricing (RBP) has emerged ...

Dynamic pricing is coming to the 2026 World Cup—and fans are already crying foul. No sooner was the announcement made by FIFA, the international governing body of soccer, than Zohran Mamdani, the ...

The most effective flanking strategies navigate these risks through careful research, substantiation, and authentic ...