Dynamic pricing has evolved from a simple concept—like happy hour at your local bar—into a sophisticated strategy that's ...

We will consider common strategies for technology solution pricing —cost-plus, competitor- based, and value-based—the pros and cons of each and explain why value-based pricing is the attainable ideal.

Differentiation is defined as finding a significant point of difference that facilitates a sustainable competitive advantage. It is at the heart and soul of your positioning. Value-based pricing is ...

To use competitive pricing effectively, know the prices each competitor has established. Then figure out your optimum price and decide, based on direct comparison, whether you can defend the ...

In January, as the Biden Administration drew to a close, the U.S. Department of Justice (“DOJ”) and eight state attorneys ...