Email marketing is an incredibly popular approach, with 90% of companies ranking it as important to their overall success. And we can see why, as companies earn $42 for every dollar they spend on ...

It’s counterintuitive for marketing to focus solely on a niche segment, with a small number of carefully selected companies, and walk the entire buyer journey hand in hand with sales.

Companies approach the marketplace by first choosing a strategy. Marketing strategies can be broken into five focuses or categories: product-inventing a product and then finding a market; sales ...

4. Customer-centricity. Customers have more choice than ever. Putting the customer at the center of everything we do throughout the entire relationship life cycle and engaging with them via ...

A business plan is a document that explains what a company’s objectives are and how it will achieve them. It can address marketing, financial, and operational objectives.

Companies are using A.I. and generative A.I. for everything from writing marketing emails to helping set prices to answering employees’ human resources and legal questions.