Meta's clunky M3GAN-themed chatbot, given a test launch with Blumhouse 'Halfway to Halloween' screenings, is an epic fail for "second screen" viewing.

Top horror studio Blumhouse is about to celebrate its 15th anniversary, and to ring in the milestone right, they are bringing the 2022 hit M3GAN back to theaters ahead of the sequel ’s release ...

Jason Blum, founder and CEO of Blumhouse, said its collaboration with Instagram’s parent company to bring M3GAN to life in chatbot form via Movie Mate is part of the horror film studio’s ...

While the rest of the world was in Easter mode, Blumhouse hatched a deliciously blasphemous bit of counterprogramming the horror shingle is calling "Halfway to Halloween." Basically, producer ...

M3GAN Theater Re-Release Features 'Second Screen' Capabilities and a Live Chatbot In case you were wondering how the fight for the theater experience was going.

The chatbot replied almost instantly, spitting out a robotic-sounding “hey, Peter! miss me? ofc you did. because ur my bestie,” along with instructions on how to proceed.

The chatbot replied almost instantly, spitting out a robotic-sounding “hey, Peter! miss me? ofc you did. because ur my bestie,” along with instructions on how to proceed.