The Crew will be known as Columbus Crew Soccer Club, or Columbus Crew SC for short. The club's new logo keeps the primary colors of yellow and black, but opts for a striking circular design to ...

The new logo (which will be hot pink to represent Columbus' vibrancy) and brand were made possible with the work of Columbus-based Cult Marketing, which donated its time and talent to the effort.

Update: The Dispatch has confirmed the Crew is changing its name to Columbus SC, updating its crest, and plans to use "the Crew" as a nickname for the club. The Crew found itself in a public ...

COLUMBUS (WCMH) — For the second time in eight days, the Columbus Crew has rolled out a new logo, just one day after changing course over its name. On Tuesday, team officials unveiled what will ...

It was announced Wednesday afternoon that the new team’s name will be the Columbus Chatt-A-Hoots. The logo is a blue owl perched on a red baseball bat. The managers of the team asked for ...