— The NIL Store (@nil_store) January 22, 2025 On the women’s side, fans can purchase a jersey of UConn Huskies star Paige Bueckers , who starred in Minnetonka, Minnesota before landing in Storrs.

On Tuesday, the e-commerce giant launched GodolkinUniversity.com, a “Gen V”-themed website that includes an online campus tour for the show’s fictional superhero college, Godolkin University ...

On July 1, 2021, college sports—and the way companies can market college sports—were shaken up by the NCAA’s announcement that players could profit from their name, image and likeness (NIL ...