In the mid-2000s, I was immersed in the energy drink industry, working for a major competitor to Red Bull. This was before the emergence of brands like Monster, Reign, GHOST and C4.

NBA Player Naz Reid with Lucky Drink Courtesy of Lucky Energy There’s a new kid on the block in the energy drink space called Lucky Energy – which launched in 2023 with guns blazing, and is ...

Monster Energy Monster is one of the most iconic energy drink brands, and it’s also one of the most concerning when it comes to sugar content and caffeine levels. A typical 16-ounce can contains ...

The energy drink market is growing rapidly, and two companies are powering the surge — Celsius Holdings, Inc. CELH and Monster Beverage Corporation MNST. Celsius, known for its health-forward ...

06-May-2025 Last updated on 06-May-2025 at 13:05 GMT The recently re-launched Hi*Ball is tapping into consumer demands for clean label energy. (Tilray Brands) ...

Energy drink brands like Alani Nu are targeting young women with wellness marketing, but experts warn of serious health risks from high caffeine. Wellness rebrand of energy drinks sparks health ...

--Madison Square Garden Sports Corp. announced today a new multi-year partnership with Nutrabolt ®, naming C4 Energy ®, one of the fastest growing energy drink brands in the country, the ...

Row House and Rumble, two of Xponential Fitness’ (NYSE: XPOF) powerhouse brands, announced today that C4 Energy, one of the fastest-growing energy drink bran ...