Indoor pickleball franchise The Picklr announced a new partnership with PRIME Energy, officially naming the beverage brand as the Official Energy Drink of The Picklr.

Known also as ‘clean energy’ or ‘natural energy’, the goal of these brands is clear: redefine the energy category as we know it. What is a better-for-you energy drink? Energy drinks positioned as ...

AUSTIN, Texas, June 18, 2025 /PRNewswire/ -- As temperatures rise and summer sports kick into high gear, Nutrabolt, owner of C4 Energy®, one of the fastest growing energy drink brands in the ...

Last weekend’s much-ballyhooed military parade in Washington didn’t exactly beat the North Koreans at their own game. That’s not a bad thing.

SALT LAKE CITY — Maverik — Adventure's First Stop is teaming up with Rockstar Energy on a Summer Solstice promotion that will energize adventurers on the longest day of the year.

Saturday’s military parade in Washington celebrating the 250th anniversary of the U.S. Army was sponsored by at least four brands that have strong financial and political ties to President Trump ...

1st Phorm, a St. Louis-based company, announced its partnership with Anheuser-Busch and UFC President Dana White for an all-new energy drink.

With beer sales flatlining, Anheuser-Bush is looking elsewhere to boost its bottom line. So, it’s tapped in UFC boss Dana White to help create the company’s newest energy drink.

The cult-favorite drink was recently relaunched by its new owners. Then in 2020, Anheuser-Busch bought a 40% stake in energy drink Ghost, which used the beer conglomerate’s distribution network.