Currently, the chocolate blocks are two for $20 with a $4 savings at Coles. At other supermarkets, such as Woolworths, the block is $11. Shoppers promptly called out the brand for the price point.

Coles’ chief customer officer Amanda McVay will leave the supermarket giant following a restructure to its customer, retail, and marketing functions.McVay joined Coles mid-2023, reporting to CEO Leah ...