When asked what their go-to tennis shoe is, multiple SELF testers, players, and coaches all picked this hard-court option ...

The 'Motomami' singer sits down with Harper’s Bazaar to speak about the partnership, her relationship to sports and style, ...

Josh Allen, the Buffalo Bills quarterback, was seen wearing New Balance shoes. This has led to speculation about his endorsement deal with Nike. Fans ...

Coco Gauff's line with New Balance continues to expand. Up next in their growing rotation are two new Wimbledon-themed ...

New Balance, for a good few years, has championed those chunkier, heritage styles, but it appears the sneakers brand is now ...

Buffalo Bills quarterback Josh Allen is hinting at a switch from Nike to New Balance. He was seen wearing New Balance gear ...

Coco Gauff scores an exciting collab with fashion’s most beloved collab, New Balance X Miu Miu, with chic performance wear ...

At Wimbledon 2025, the tournament’s strict all-white dress code continues to shape sneaker design and brand competition.

American tennis star Coco Gauff's signature New Balance tennis shoes are available online in Wimbledon-inspired colorways.

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

New Balance launched a new marketing campaign celebrating Coco Gauff's second Grand Slam title at the 2025 French Open.

The 2025 French Open champion Coco Gauff is already a style icon, thanks in no small part to her cute (and performance-driven) New Balance sneakers. The Coco Gauff Collection is cool, clean, and ...