The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola ...

🔥 Coca-Cola had a problem in the 1920s: ️ Winter sales were low. 🎁 They needed to attach Coke to Christmas. 🎅 The solution? Santa Claus. This MagnatesMedia deep dive reveals: 🔹 Did ...

Coca-Cola is one of the world's most widely recognized brands. Its global reach, spanning more than 200 countries, was the theme of a 2020 commercial that showed families drinking Coke with their ...

Coca-Cola's safer approach to marketing in today's polarized society comes amid two major blowups — with stock price aftershocks — at other prominent consumer brands. ABInBev (BUD), for ...

What We Thought of Coca-Cola’s Earnings Coca-Cola KO posted 6% organic sales growth in the first quarter on a 5% price mix increase. Adjusted operating margin widened 140 basis points to 33.8%.

When WPP initially won the account in 2021, Coca-Cola consolidated all media, creative, social and production activities under its remit. The second year saw the scope expand to commerce, data, ...

Coca-Cola’s new brand Simply Pop launches in five flavors — strawberry, pineapple, mango, lime, fruit punch and citrus punch — that will hit shelves later in February. Courtesy of Coca-Cola The ...

Throughout 2023, Coca-Cola has embraced generative AI technology from OpenAI and Stable Diffusion in its advertising, launching several experiential marketing campaigns. These campaigns ...

Dive Brief: Coca-Cola is introducing its latest limited-time offering called Coca-Cola Move in collaboration with Grammy-award-winning singer Rosalía, the company said in a statement. The beverage ...

Coca-Cola, the second largest drinks company in the world, is struggling to get a foothold with Gen Z consumers, experts have told Newsweek, after it announced it would be ending one of its new ...