The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola ...

Coca-Cola is one of the world's most widely recognized brands. Its global reach, spanning more than 200 countries, was the theme of a 2020 commercial that showed families drinking Coke with their ...

Dive Brief: Coca-Cola is introducing its latest limited-time offering called Coca-Cola Move in collaboration with Grammy-award-winning singer Rosalía, the company said in a statement. The beverage ...

Last week, Coca-Cola and the International Olympics Committee (IOC) unveiled “Hello World,” a bubbly, upbeat pop song with a simple “yeah, yeah, yeah” (six times) singalong chorus, written ...

“We started to articulate this idea that a brand is a promise wrapped in an experience inside a memory,” explained Shakir Moin, president of marketing at Coca-Cola North America, in a reworking of ...

Throughout 2023, Coca-Cola has embraced generative AI technology from OpenAI and Stable Diffusion in its advertising, launching several experiential marketing campaigns. These campaigns ...

Coca-Cola is attempting to capitalise on Pakistan hosting its biggest cricket event in nearly 30 years, and steal the spotlight away from the host nation's official team sponsor Pepsi, by tapping ...

This week is the anniversary of Coca Cola’s major marketing flop in 1985 – when they tried to discontinue the original flavor of Coke and use a new recipe. Hoarding, backlash and protests ensued.

Coca-Cola also seeks to gain share and grow its base of Gen-Z drinkers through engaging local experiences. “A great example is A Recipe for Magic, which was activated in more than 50 markets and ...

This is marketing in itself, and really presents Coca-Cola in a positive light. Their campaign’s lasting impressions on people, and on-going buzz from their creativity is something that strengthens ...