"subliminal advertising" began with the 1957 publication of Vance Packard's book, The Hidden Persuaders. Although Packard did not use the term "subliminal advertising," he did describe many of the ...

“Pepsi was promoting its new Drips by Pepsi program, a pop-up concept that serves plussed-up versions of its classic soft ...

Pepsi remained the biggest challenger to Coca-Cola in the United States market. Unfortunately for PepsiCo, that run came to a ...

Many Americans already have strong opinions on the Coca-Cola vs. Pepsi debate, and now another soft drink has entered the ...

Culver's has a dedicated fan base who flock to the chain for its butterburgers. But over the years, other food items have ...