Latest stories by Press Trust Of India. Press Trust Of India writes for ETBrandEquity.com and gives views & updates on the Indian Marketing & Advertising industry.

Reputation and word-of-mouth referrals are the most effective and least costly advertising tools for contractors Consistently ...

Today, we are looking at marketing and the need for advertisement amidst all the digital stuff, social media, the bars, and ...

Treasure hunting isn’t just for pirates in Florida – it’s for anyone with a few bucks and a Saturday morning to spare at International Market World in Auburndale, where bargain archaeology has become ...

AI is reshaping U.S. markets, boosting leaders like Nvidia while hurting companies in creative, staffing, and advertising sectors that face rapid automation risks.

The pound rose to USD1.3450 late on Friday afternoon in London, compared to USD1.3412 at the equities close on Thursday. The euro traded at USD1.1666, higher against USD1.1631. Against the yen, the ...

The FTSE 100 edged down on Friday on a mixed day for European equities despite new optimism about an end to the war between ...

The International Jewellery Fair offers something for everyone. For business owners striving to stand out in a crowded and ...

Novo Nordisk hit by slowing Ozempic sales, Tesla shareholders sue Musk over Robotaxi - Stock market news and latest business ...

Experts hopeful of a turnaround ahead of Diwali as a good monsoon and last year’s tax benefits begin to show a trickle-down ...

In this blog, we’ll explore what UGC contests are, why they’re so powerful for e-commerce brands (from Amazon sellers to DTC ...