In news no snapper or shutterbug wants to hear, Google and Scandinavian publisher Bonnier News have published research showing that artificial intelligence-generated images are proving more ...

Putting data at the center of operations can lead to stronger loyalty among donors and better decision making.

When you take the time to track and analyze your video marketing performance, you gain more than just numbers—you gain ...

Brand Street Integrated, writes that while a high click-through rate (CTR) is a good indicator of audience interest, it does ...

Cash deposits of over $10,000 must be reported to the federal government. You shouldn't have any problems, though -- just ...

SeerInteractive conducted a study and found that paid and organic search results on Google are being impacted by AI Overviews and that AI Overviews are impacting click-through of Google searches a lot ...

Performance marketing thrives on brand awareness. Learn how a strong brand enhances CTR, CPC, conversion rates, and overall profitability.

Seer’s findings demonstrate how difficult it is to analyze and understand generative AI search engine results. Tracy McDonald ...

Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown.

The folks at Seer put together a study looking at how the click-through rates of the Google organic and paid search results ...

Influencer marketing in India, valued at over 12 billion rupees, is expected to grow significantly, driven by data insights ...