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By 2007, Facebook engineers had been tinkering with a Like button, but Zuckerberg opposed it because he feared the social network was already getting too cluttered and, Reeves said, “he didn’t ...

Struggling to think of ways to celebrate a 20th birthday or anniversary? For Staples, "that was easy." Staples is reviving its iconic Easy Button used in many advertising campaigns in the 2000s ...

By 2007, Facebook engineers had been tinkering with a Like button, but Zuckerberg opposed it because he feared the social network was already getting too cluttered and, Reeves said, “he didn’t ...

Once Zuckerberg relented, Facebook quickly saw that the Like button not only helped keep its audience engaged on its social network but also made it easier to divine people's individual interests ...

But FriendFeed, a rival social network created by Buchheit and now OpenAI Chairman Bret Taylor, had no such qualms, and unveiled its own Like button in October 2007.