Email marketing is a powerful tool that can build customer trust and connections, drive traffic to your website and convert leads into loyal customers. However, it’s not enough to send emails and hope ...

Google Analytics was not intended to do everything. Here are 5 things GA can't tell you and how to get the missing information.

Step 9. Write to Worksheet – In the Analytics Edge menu, click the File menu and then “Write to Worksheet.” Give your new worksheet a name like “site1 Results” and click OK.

Post-click analytics will soon provide an additional point of relevancy for e-mail marketers to segment. We’re talking about a marriage between e-mail marketing and Web analytics.

Click’s Astros future, however, seems surprisingly uncertain. Owner Jim Crane personally hired Click, but indications are the owner believes his GM has put too great an emphasis on analytics.

How Google Analytics 4 attribution works Universal Analytics reports attributed the entire credit for the conversion to the last click. A direct visit was not considered a click, but for the ...

Despite winning the World Series, the Astros went too far with analytics, says Hall of Famer and adviser Jeff Bagwell, who says he's not interested in being GM.

Google Analytics started life as a web server log analysis package developed by Urchin Software, which Google acquired in 2005. Google Analytics quickly came to dominate the website analytics ...