where the words “Santa Cruz” festoon a dizzying variety of apparel and skateboard equipment, from T-shirts, sweatshirts, board shorts, socks, even underwear. The logo itself has proven to be ...

Still, almost everyone pauses in front of a display of UCSC Banana Slugs T-shirts ... The Fiat Slug logo design is attributed primarily to Santa Cruz-based artist Marc Ratner, who was attending ...