"subliminal advertising" began with the 1957 publication of Vance Packard's book, The Hidden Persuaders. Although Packard did not use the term "subliminal advertising," he did describe many of the ...

And if you don't have a ring, a sizable chunk of cash will do. Just ask Pepsi: The pop star has landed a $50 million advertising deal with the soda company. As part of the arrangement, Beyoncé ...

Consumer staples makers sell products that get bought regularly by Americans regardless of the economy or the stock market's environment. This beverage giant has a diversified portfolio and global ...

Pepsi MAX® has brought together football legends from across generations, clubs and countries in a new star-studded, global campaign. Refresh the Game features today's icons of football united ...