Opinions expressed are those of the author. In a newsletter for marketers, I recently read about a trend where most public relations (PR) professionals in 2024 plan to integrate immersive ...

The Conscious Publicist® was founded not just as a PR advisory but as a movement dedicated to advocating for a world where every story has the potential to bring about positive change.

BY Kristin Hege As an agency owner, I understand that many executives already have their minds made up about PR—particularly if they’ve had past bad experiences. However, executive buy-in is ...

In this guide, we'll explain why impressions matter in 2024 and provide examples of how brands turn to public relations (PR) to boost impressions in a crowded market. Attention is valuable in an ...

Here’s how brands can combine PR with marketing, social media, and other communication techniques to stand out in the crowd. The Fast Company Executive Board is a private, fee-based network of ...

Over the last year, AI and advanced analytics became central to crafting personalized strategies, while increased demands for sustainability and transparency pushed PR and IR professionals to ...