Mighty Raju was born out of our wish to create an urban hero,” says Majumder. Thus in 2012 was born on Pogo a bald four-year-old who had drunk a drop of his scientist-father’s invention by accident ...

Mighty Raju is a spin-off from the Chhota Bheem TV series. Rajiv Subramanian, COO, Woodstock Merchandising, says, "The kids' wear segment is one of the fastest growing in India's apparel industry.