The classic Pokémon phrase — “gotta catch ‘em all” — was taken to a whole new level on Sunday when a Cheeto shaped like Charizard was sold at auction for $87,840.

A Charizard-shaped Cheeto sold for $88,000. But why? The internet’s obsession with rare snacks, meme culture, and collectibles is reshaping what we consider valuable.

Pokémon fans may recall how coveted those holographic Charizard trading cards were as kids, but apparently, a Charizard Cheeto is more precious. In late 2024, a 3-inch-long Flamin' Hot Cheeto ...

Earlier this month, the same auction house sold a Flamin’ Hot Cheeto shaped like popular Pokémon character Charizard for $87,840 after it was widely shared on social media last year.

A Cheeto shaped like the Pokémon Charizard sold at Goldin auction house for $87,840.

The viral Hot Cheeto shaped like Charizard has finally sold for $72,000. Its original bidding began at a modest $250 before quickly jumping into the thousands.

Charizard ex is a great deck in Pokémon TCG Pocket. It was popular at launch, but you can excel with it.

'Cheetozard,' the viral Flamin’ Hot Cheeto shaped like the Pokémon Charizard, sold for $87,840 at auction on March 2, 2025.

A “Flamin’ Hot” snack with an uncanny resemblance to a fire-breathing Pokémon was a hit on the auction block. First it needed a custom case.

If you’re looking to take down Gigantamax Charizard in Pokémon Go, our guide lists counters, weaknesses, and general battle tips.

New Pokemon Crocs: Charizard vs Blastoise, Eevee Evolutions, and More New Pokemon x Crocs are available now in styles for both adults and kids.

Here’s how to build a Charizard ex deck — one of the strongest decks available — in Pokemon TCG Pocket, with some free-to-play alternatives to try.