So, Ferrero buying Kellogg is not just a chocolate-meets-cereal story. It’s a reminder of how valuable a name can be—and why India should aim for gold in the world of brands.

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long decline. Now comes news that Italian confectioner Ferrero Group plans ...

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian ...

Khloé Kardashian opened up about her love for cereal on the Wednesday, July 2, episode of her Khloé in Wonder Land podcast The reality star said the breakfast staple "tastes so much better" at ...

Meyer is working on a concept teaser for his meta live-action/2D hybrid project 'Tricky,' currently in early development.

If you have an opinion on the "Is cereal a soup?" debate, it's probably a strong one. Here's what each side has to say.