Jaguar is dead as we know it The storied British marque that was once a staple of sports cars and performance sedans is now aiming to move upmarket with a full EV lineup to compete with Bentley.

Jaguar is promising to go all-electric by 2025 Jaguar Other manufacturers have been pulling back from their EV plans amid slowed growth in recent years; Mercedes nixed its pledge to go all-electric by ...

Jaguar sales in Europe plunged a shocking 97.5% following a botched rebrand that included a commercial featuring men in skirts to announce its upcoming pivot toward an all-electric fleet -- but ...

Jaguar’s entire 2025 model range consists only of the F-Pace SUV; the F-Pace, E-Pace, and XF have been discontinued. But new Jaguar EVs are coming soon.

As Jaguar prepares to end production of all its current models, and with no certain replacements in the pipeline, there’s reason to wonder whether the 102-year-old British brand will ever come back.

Jaguar should probably stick with its new direction for now, if only because backtracking would fortify the impression it doesn't have any idea what it's doing. And the old Jaguar clearly wasn't ...

Jaguar Registered Under 50 Cars In Europe Last Month, But There’s No Need To Panic It hasn’t been a great couple of months to be a Jaguar fan, and the marque’s latest European sales have ...

Jaguar’s EV ‘reset’ starts with a perplexing rebrand. Jaguar’s EV ‘reset’ starts with a perplexing rebrand. Umar Shakir is a former news writer for The Verge. British automaker Jaguar ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and claimed the brand had gone “woke.” In a recent interview with the ...

The cat’s out of the bag: Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its all-electric vehicle lineup.

Jaguar's recent rebrand, which introduced a new logo and unconventional ads, might be reconsidered, as reported by The Telegraph. Despite no confirmation from Jaguar or Accenture Song, the rebrand ...