Instagram says it’s starting to test this with a handful of advertisers, including the Gap, Coca-Cola and Paramount, before rolling these capabilities out more broadly. You can see a sample ad ...

A fashion brand, as one example, could show a video of a model wearing an outfit or accessory to hook a shopper into swiping through to see more detailed images and information. That could then lead ...

Carousel ads aren’t new but do offer brands a unique opportunity for fighting 'Stories fatigue'. Facebook and Instagram are leading the charge with Carousel ads and while organic engagement is ...

Following a soft launch, Facebook’s Instagram unit recently rolled out carousel ads to a broader audience. Initial brands included Showtime, Banana Republic, Old Navy, L'Oreal Paris, and Samsung.

Facebook's carousel ad format lets advertisers showcase multiple images & links in one ad. Advertisers saw a 30-50% decrease in CPA & a 20-30% decrease CPC.

In addition, Gallagher added, the format allows for some important things that other social platforms have not thus far. " [There is] a sense of creative freedom with five key images allowed in the ...

Brief: Google began testing a carousel format for its mobile, text-based search ads as the search giant seeks to expand its ad inventory on the mobile web while avoiding user disruptions. Marketing ...

Instagram has introduced a new ad format that will enable brand marketers to display more images through its photo-sharing app, with users able to swipe through multiple images in the carousel ads, ...

Google has a real estate problem when it comes to mobile search, as the company can only fit a maximum of four ads per query. Adding a carousel format for text-based ads may remedy that problem ...

Google seems to be testing a new search ad format that has really large images that you can swipe through and learn more about. The ads, when clicked on, expand to show you a large image, with the ...