Facebook's carousel ad format lets advertisers showcase multiple images & links in one ad. Advertisers saw a 30-50% decrease in CPA & a 20-30% decrease CPC.

Twitter’s new carousel ads allow marketers to use 2 to 6 images or videos in one advertisement. Carousel ads are designed to help businesses more effectively reach their goals by engaging ...

A fashion brand, as one example, could show a video of a model wearing an outfit or accessory to hook a shopper into swiping through to see more detailed images and information. That could then lead ...

Since then, it’s been working to expand those capabilities, like incorporating ad formats that were already established elsewhere. Today, Instagram is announcing plans to bring its Carousel Ads ...

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week?

Carousel Ads in an ad unit for sponsored content that allows marketers to feature a swipeable series of up to 10 cards to tell a visually-engaging brand story. In a recent announc ...