And any well-defined audience starts with a buyer persona. Defined as semi-fictional characters that personify your ideal customer, buyer personas are imperative to having accurate audience insights.

One of the most effective ways to reach your audience is to understand them by developing a detailed buyer persona. A buyer persona should accurately identify your ideal audience and reflect the ...

we’ve never had the opportunity to model it out for a clear buyer with, perhaps, a real opportunity to contend deep into the Stanley Cup playoffs. Advertisement The Canucks, however, have ...

Buyer personas could be the answer. A buyer persona is an in-depth, semi-fictional profile of a person (or persons) who represents your target audience. These personas should focus on customers ...

The kind of buyer's remorse that comes after you impulse buy an item at midnight on Amazon, only to post it to Facebook Marketplace the very next day. Which is strange, because when the Canucks ...

A buyer persona will help you understand and connect with your target audience. Here's how to find the data you need and how to start creating your personas. Put simply, buyer personas are ...

The players he’s referring to are Elias Pettersson and J.T. Miller of the Vancouver Canucks, as rumors continue to swirl around both forwards. Kypreos says of the Devils, “They have assets and ...