Here’s how brands can combine PR with marketing ... print ad that rearranged its logo to spell “FCK” alongside an apology. The ad went viral on social media and turned a potential disaster ...

Lori Johnshoy, Head of Global Retail, Media Network and CPG Industry Strategy at LiveRamp, agrees with the IAB’s highlight on fragmented data ecosystems, which she says can limit AI’s ...

However, if not managed carefully and with sensitivity, it also comes with the risk of cultural missteps that can damage a brand’s reputation. Larger or global brands with long-established ...

Suddenly, the type appears as the cola company’s script logo. The approach emphasizes ... VML’s deputy global chief creative officer, said in a statement. “With ‘Classic,’ we’re ...