AEO’s Sudden Surge American Eagle Outfitters (NYSE:AEO) has seen its stock soar recently, climbing 12% over the past week, with a 4.5% jump yesterday and another 4.5% gain in early morning trading today.

American Eagle Outfitters surged 10% on Thursday after unveiling a new denim campaign with Sydney Sweeney, as the apparel retailer bets on the "Euphoria" and "The White Lotus" actress to reconnect with Gen Z shoppers and boost sales.

The company has partnered with Sweeney for its fall season denim collection that includes a limited-edition denim jacket as well as a "The Sydney Jean." The campaign, called "Sydney Sweeney Has Great (American Eagle) Jeans,