Ad campaign metrics offer clues about how to optimize a landing page. Here's what you should be looking for and how to improve any page. There’s a scene in the movie Uncut Gems where an ...

The readability of your landing page text should be at a 3rd to 5th-grade level for most industries. Use readability tools and improve your content so that it is easy to read and understand.

Keep landing page copy brief: Your landing page’s copy should be short, sweet and to the point. According to ContentSquare, website visitors spend between 44 seconds to 1.37 minutes on a webpage ...

Your campaign landing page should have the following: • A Goal: Have clear goals with key performance indicators (KPIs). If you have an e-commerce website, a goal could be an online purchase of ...

To give you the best fighting chance of seeing success in your first campaign, here are seven mistakes to avoid when planning your first account-based marketing campaign. 1.