Many people believe that natural ingredients are always preferable in beauty products. Natural must mean better, right? But what if that’s not entirely true: Those natural essential oils you ...

“Minimalist makeup took off after the pandemic when we embraced skincare and got used to our natural look at home,” says Cynthia Di Meo, Director of Global Artistry at Rare Beauty ...

Her natural hair secret: “As a person with 4c hair/coils, chemical hair relaxers started very young, and uplifting beliefs or practices related to my natural hair came about in adulthood, when I ...

Plus, ditching the bleach and dyes is healthier for hair and follows a shift toward simplicity and seemingly natural beauty — along with the rise of undetectable “quiet luxury” cosmetic surgery.

Explore the best Black-owned beauty brands redefining skincare, haircare, and makeup—featuring Fenty Beauty, Cécred, Pattern, Topicals, and more E! Shopping Editor-approved essentials.

The beauty and cosmetics industry has transformed from ancient natural remedies to modern, science-driven skincare and makeup products. Evolving beauty standards and consumer preferences have been ...

Miracle Balm is perhaps the ultimate no-makeup-makeup, skin-care-makeup-hybrid formula, and it is still reminiscent of Brown’s legacy of approaching “natural beauty” (an aesthetic she and ...

Five celebrity makeup artists share their favorite products and tips for achieving a natural glow. By Ivy Manners As couples embrace more authentic wedding styles, brides are following suit with ...