Cadbury Gems is a popular chocolate brand among kids in India. However, considering the ever-evolving consumer set, the aware consumer base was growing up & steadily moving out of the target group.

Food is a great souvenir. Years ago in London I came across packets of chocolate-coated cookies made by Cadbury that I could stuff into my carry-on bag. Cadbury Dairy Milk Fingers are slim ...

Last summer, Cadbury fans were teased with a collaboration between the chocolate giant and the ‘best ever’ biscuit brand. Mondelēz International, which owns Cadbury, as well as Milka ...

From Mini Eggs to Creme Eggs and a festive version of virtually every chocolate going, Cadbury is undoubtedly the king of Easter treats in the UK. But the brand isn’t just making waves in terms ...