Understanding your customers is now a basic requirement. To stay ahead, you need to anticipate their next move, and that''s ...

Customer engagement is evolving into a seamless blend of intelligent personalisation, real-time data use, and consistent ...

India's booming digital economy, propelled by initiatives like Digital India and UPI, presents a data goldmine for public ...

Predictive analytics is no longer a catchphrase; it's a core engine of competitive advantage. From real time personalization ...

Beyond operational management, Quote IQ includes built-in tools for automated marketing, review generation, and lead nurturing. The platform's CRM capabilities help businesses stay top-of-mind with ...

With projected growth to US$ 91.33 billion by 2030, the Global Risk Analytics Market represents a significant opportunity for ...

Salesforce drives growth with AI-powered Agentforce, expanding margins and CRM leadership. Read more on CRM stock and its buy ...

A new marketing consultancy has launched with a mission to help brands better harness the power of their customer data and ...

Forget the low-hanging fruit and reach for the numbers that tell you what's really working. The post 7 vanity metrics marketers should avoid, and 7 to replace them appeared first on MarTech.

Sales forecasting should be one of the most obvious beneficiaries of AI. With the right data, companies could anticipate ...

Some 69% of advisers want to change their current CRM system, and many want processes to be automated, a tech provider found.

Cost of acquisition” should not just be a popular discussion point on Shark Tank. It should be top of mind for dealer ...