A buyer persona is basically a profile of your ideal customer: It describes who they are, what their days are like, the challenges they’re facing in their life and so on.

Compiling a customer profile can help you understand your target market more accurately, and should be updated on a regular basis. By gathering information on your ideal customers, you can tailor ...

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Many marketers mistake a persona for a buyer profile, but personas are much more than a title or demographics which are generally static, shallow representations of who a person actually is. For ...