So, whether your business is just beginning or is in its 50th year, it’s important to understand the role that vision, mission and values play—both what they are and why they matter.

For any business to thrive, it is important to have a strong set of corporate values, a strong mission and an inspiring vision. In fact, it's not just important, it's vital.

Alas, Indeed has this backward. Harvard Business Review offers a set of definitions that add to the noise: "A vision statement says what the organization wishes to be like in some years’ time.

Essential and foundational elements of strategy and planning. For more information on strategy and planning and for examples of mission, vision and values statements, contact me at joe@ajstrategy.com.

Your mission isn’t just about what you do; it’s about why you do it. It defines your business’s purpose beyond profit and ...

My personal business goal (since the Vision statement is cliched) has been:<BR><BR>Solve problems with interesting technology and get compensated well for it.<BR><BR>Or maybe "use cool tech to ...

Vision is not just about where you want to be in 10 years; it is about shared clarity on where you're going and how you will get there. A strong vision brings focus, fuels alignment, and gives ...

Business plan examples We’ve created two fictional companies to illustrate how a business might use a business plan to sketch out goals and opportunities as well as forecast revenue.