In large part by pursuing its business in a nearly opposite manner ... “People try to pigeonhole us into the Nike model or the Adi model, and it just doesn’t work,” Vandemore said.

NIKE Inc. NKE remains a digital heavyweight, especially in key markets. It holds a top-three position in global online athleticwear sales, and its digital ecosystem reaches consumers in nearly 190 ...

My DCF model suggests a $95 fair value, but with current weak fundamentals, I don't see a favorable risk-reward for investing in Nike now ... and more brand control. At the start of the pandemic ...

With Cannes Lions fast approaching, creativity is high on the agenda. But for marketers looking to explain its impact to a ...

While the readjustment toward brand building is not an entirely new direction for Nike, CFO Matthew Friend said that the pace of change is accelerating. What is new, specifically, is the reduction in ...

by Julian De Freitas and Elie Ofek Few brands are more iconic than Nike ... the model until it produced a design that struck the right balance between novelty and staying on brand.

It further alleges Nike’s virtual sneakers, technically non-fungible tokens, or NFTs, were securities and should have been registered as such. “In short, Nike used its iconic brand and ...

"Our multi-brand model and the agility that we have around moving across different brands is the recipe of our success," he told reporters. Signalling his hopes for a turnaround at Nike ...

When people think of stylish and high-performance footwear companies, global giants Nike and Adidas quickly ... growth and ...