BRITISH fashion brand Burberry has decided to make a change to its logo in a bid to modernise the brand. Not since 2018 has the fashion house opted for such a ground-breaking change to their approach.

British heritage brand Burberry has unveiled a logo that uses an equestrian knight motif that was created for the brand over 100 years ago along with a serif typeface. Campaign imagery adorned ...

Akeroyd and Lee’s plan — which fell short — was to remind customers of Burberry’s “Britishness” with a renewed focus on outerwear and rainwear and a new heritage-inspired logo.

The first is an updated logo, which reinstates the equestrian knight as Burberry's official calling card. (According to Vogue Business, the equestrian logo was created in 1901, but discontinued in ...