We have all had moments when we felt like we needed a pick-me-up in the form of caffeine. A baby up all night, an important exam in the morning, or an intense workout ahead can lead many of us to seek ...

For many years energy drink giant Red Bull has enjoyed dominating the market—but for the first time the European brand may have a serious rival across the Atlantic. According to the bank HSBC, ...

In energy drinks, taurine is a major player, but often misunderstood. Find out in this article what it really is, where it ...

Citi’s Filippo Falorni backs Celsius, Monster and Coca-Cola with Buy ratings, citing energy drink growth, Coke’s resilience and global expansion.

The government is planning a new law in England to stop anyone under the age of 16 buying energy drinks such as Red Bull, ...

Antitrust investigators with the European Union conducted a raid of energy drink maker Red Bull GmbH earlier this week. The Austria-based company said it was targeted over suspicions it abused its ...

In fact, Monster has nearly 39 percent of the $5.7 billion energy drink market in the U.S., preceded only by Red Bull, as of 2020. Even with that context about Monster's parent company, you may still ...

Consumers aren’t giving up their energy drink habits, they’re just demanding better versions. The real challenge for brands ...

Monster Energy is fighting to grow its shelf space in the increasingly competitive energy drink category while also dealing with unrelenting inflationary cost pressures, said CEO Rodney Sacks on the ...