A unified brand identity enables not only greater recognition, but it also helps build trust, gain loyalty and, as a result, ...

Brand or demand? Why not both? Learn how integrated strategies can boost trust, drive action and maximize your marketing ROI.

Rather than casting a wide net, these brands leverage highly curated U.S. retailers to establish credibility, gain trial, and ...

Slice, Hydrox and Odwalla are back on the market several years after they left, often with modernized changes aimed at ...

Elevator advertising is tightly controlled, highly visible, familiar in urban life, and effectively builds consumer trust.

Rebranding is booming in the food and beverage industry, with major names like Pepsi and Pringles leading the charge.

New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the key to gaining ...

Having managed to build the Lion Pride brand with charisma and resilience, Traille further spoke about the challenges of ...

Brand building is not a one-time task. It’s an ongoing commitment. But by being consistent, creative, and customer-focused, your small business can build a powerful brand over time.

Panchali Upadhaya, Vice President - Sales, Marketing & Associate Communications, Herbalife India, on driving personalised, ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

Conscious Chemist challenges India’s ‘natural is good’ skincare narrative with science-backed clinically proven formulations ...