While not every business leader needs to be a marketing expert, it’s important for leaders to facilitate an environment where ...

According to CEO Hangout, “82 percent of people are more likely to trust a company when their senior executives are active on social media.” Are you building your personal brand?

Building Brand Awareness With Content & Display Sure, search is an effective marketing channel — and it is particularly adept at capturing demand — but the one thing search can’t do is ...

Nielsen’s 2022 Annual Marketing Report says building brand awareness will be marketers’ top objective for the next year, ahead of customer acquisition, retention and advocacy.

Investing in brand awareness campaigns also has the trickle-down effect of producing more customers that have not purchased from the brand previously or who are infrequent purchasers. Looking at ...

While the COVID-19 pandemic is certainly a crisis, it is also an entirely different animal than a typical business-specific crisis. It has created a wholly different and unfamiliar set of brand ...

1. Identify your brand's foundation The first step toward determining a brand's value is to get a thorough, unbiased evaluation of the brand—your position in the market, how your brand is currently ...

A brand is a relationship between customers and a business…between customers and a product. And it’s not a simple relationship. It’s actually pretty complex with lots of moving parts.

One Example of How This Helps Your Brand Awareness and SEO Take, for example, this Toyota press release, for a Sienna head lamp recall. Toyota received more than 10,000 links. However, the piece doesn ...

Brand Awareness Vs. Brand Presence: Getting A Second Date Through Building Memories by Sonya Duran , Abigail Hollister , April 6, 2017 ...