One of my favorite sayings is “If you don’t know where you are going, any road will take you there.” Many Entrepreneurs and CEOs tend to forget the importance of setting a vision for their ...

A clear, concise vision statement allows a sales team to focus on a specific goal. The vision statement can be expressed as a higher industry ranking, an increase in sales revenue or winning an award.

How to Write the Perfect Mission Statement (With Examples) Learn what a mission statement is, why you need one and how to write the perfect one for your business. Written by: Ross Mudrick, Senior ...

Over the years, I’ve observed how much confusion there is over two of the fundamental features of a company’s culture: its vision statement versus its mission statement.

A great vision statement builds excitement about what’s possible. If you’ve painted a picture of why change is needed, now is the time to highlight the brighter future ahead.

Consistently delivering a simple, memorable, and concise vision can make the difference between a successful business and a failing business. Not a mission statement, but a vision. I’m about to ...