Explore the contrasting marketing insights of Philip Kotler and Byron Sharp to uncover effective strategies for brand growth.

Car rental company Avis is on a mission to move away from its corporate messaging, used by its US counterpart to a strategy ...

Building a brand isn’t just about having a great logo and catchy slogan. It’s about shaping how people see and experience ...

This divide has led to ineffective decisions. Performance marketing wins favour because it is easier to measure and appears ...

Businesses are constantly on the lookout for innovative and effective strategies to attract potential customers. Among the most powerful tools gaining momentum in recent years is the webinar. When ...

Mercedes-Maybach is betting on lifestyle. Its vehicles -- posh, regal and extravagant -- inhabit the same realm as Bentley and Rolls-Royce. Drive one on Germany's Autobahn, and you'd be astonished at ...

Ed Mills, Sonoma State’s vice president of strategic enrollment, is spearheading the university’s effort to solve the most ...

Hannah Taylor, known for women's sports coverage at The Athletic and Just Women's Sports, spoke to AA on her shift to the PR ...

Following investor meetings with Portillo’s leadership, William Blair analyst Sharon Zackfia suggested 2025 could be a ...

The NHS will be launching a new brand platform at London’s Mighty Hoopla festival this weekend to raise awareness of the ...

Joy Personal Care’s IPL play with KKR is more than a sponsorship; it’s a bold push into men’s skincare, a smart blend of ...

After surveying 10,000+ consumers across Southeast Asia, Pureprofile and Campaign crown Samsung and Shopee as the top brands, ...