"Husqvarna's viral DOOM lawnmowers: tech talent attraction, brand awareness, and innovative product showcase on 30th ...

Mercedes-Maybach is betting on lifestyle. Its vehicles -- posh, regal and extravagant -- inhabit the same realm as Bentley ...

Building a brand isn’t just about having a great logo and catchy slogan. It’s about shaping how people see and experience ...

Explore the contrasting marketing insights of Philip Kotler and Byron Sharp to uncover effective strategies for brand growth.

This divide has led to ineffective decisions. Performance marketing wins favour because it is easier to measure and appears ...

At the India Communication Summit 2025, Shuvadip Banerjee from ITC discusses the vital adaptation strategies brands must ...

Today’s franchise marketing leaders must consider multiple audiences using a variety of channels as they work to get their ...

Start with the value prop—why this collab moves the needle for them. Then tie it to a clear use case, shared audience or ...

At Pitch CMO Summit, Delhi, Aruna Daryanani, Director & Head - Product, Tech and Marketing at Amazon MX Player, delivered a ...

‘Unsilence the Crowd’ won Gold in Technology Innovation at The Drum Awards for Marketing. This campaign aimed to enhance Sela ...

By transporting five regional creators to Singapore’s Resorts World Sentosa and capturing their experiences through ...

Car rental company Avis is on a mission to move away from its corporate messaging, used by its US counterpart to a strategy ...