"Husqvarna's viral DOOM lawnmowers: tech talent attraction, brand awareness, and innovative product showcase on 30th ...

Mercedes-Maybach is betting on lifestyle. Its vehicles -- posh, regal and extravagant -- inhabit the same realm as Bentley ...

Building a brand isn’t just about having a great logo and catchy slogan. It’s about shaping how people see and experience ...

Explore the contrasting marketing insights of Philip Kotler and Byron Sharp to uncover effective strategies for brand growth.

This divide has led to ineffective decisions. Performance marketing wins favour because it is easier to measure and appears ...

At Pitch CMO Summit, Delhi, Aruna Daryanani, Director & Head - Product, Tech and Marketing at Amazon MX Player, delivered a ...

‘Unsilence the Crowd’ won Gold in Technology Innovation at The Drum Awards for Marketing. This campaign aimed to enhance Sela ...

By transporting five regional creators to Singapore’s Resorts World Sentosa and capturing their experiences through ...

Car rental company Avis is on a mission to move away from its corporate messaging, used by its US counterpart to a strategy ...

In the world of digital marketing and SEO, guest posting has become a powerful strategy to build authority, generate traffic, ...

First-party data refers to all the information that a company collects directly from its customers through its own ...