With 31 gallons per barrel, that's enough Platinum to fill about 47 Olympic-size swimming pools, about 775,000 home bathtubs — or about 331 million 12-ounce bottles.

Sales of Bud Light are still sinking, with volumes down 30% year-over-year for the four weeks ending on October 7, according to NIQ data given to Beer Business Daily newsletter.

Bud Light, once the nation’s most popular beer, is now the No. 3 brand in the country — a stunning fall from grace for the Anheuser-Busch InBev-owned lager following the boycott over its Dylan ...

After the boycott, Bud Light lost its spot as the top-selling U.S. beer and laid off hundreds of employees. Anheuser-Busch InBev revenue in North America fell by 10.5% (volume fell 14%) during the ...

ST. LOUIS -- There's a new Bud Light coming, this one with a little extra kick. Anheuser-Busch InBev said Wednesday that it plans to add another brand to its light beer stable: Bud Light Platinum ...

Platinum has been in the works for four years, said Mike Sundet, senior director for Bud Light marketing. Geared to be a higher-end version of its namesake, it is still a clear light lager, though ...

Bud Light also released several commercials in 2023 starring Kansas City Chiefs tight end Travis Kelce, who has since emerged as a target for criticism and conspiracy theories by the right-wing ...

Bud Light is returning to the Super Bowl in a 60-second ad–the brand’s latest pass to reclaim customers’ hearts since enduring months of boycotts over a controversial marketing campaign and ...

A-B has paid a premium for category exclusivity for 24 years. During the game on NBC, A-B will advertise new brand Bud Light Platinum, which hit the market Jan. 30 -- nationally for the first time.

Bud Light Platinum is either completely deceptive advertising or evidence that the beer industry is now presided over by postmodern literalists of the Orwellian order. I'll grant that there's some ...