The ad, which is musically set to the 1979 hit “Good Times” by Chic, shows a group of people using ice cold cans of Bud Light to cool off.

Once the most popular beer in the U.S., Bud Light is now selling for less than water in some American warehouses. Andy Wagner, the manager and 18-year veteran of Glenn Miller’s Beer & Soda ...

Sales of Bud Light fell 27.9% in the week that ended on June 24 — a slight improvement from the 28.5% drop the previous week, according to data from NielsenIQ and Bump Williams Consulting.

Bud Light and Dylan Mulvaney: Why the extreme backlash from a single social media post? Anheuser-Busch InBev is laying off hundreds of employees as it grapples with months of slumping sales for ...

The beer industry is shocked that Bud Light sales haven’t bounced back, but the sagging sales are beginning to look like "business as usual," according to Beer Business Daily publisher Harry ...

Bud Light is trying to revive its slumping brand with a new marketing campaign aimed at – appropriately – overcoming adversity. The struggling beer brand unveiled a new ad following its Dylan ...

A Bud Light boycott in 2023 reshuffled the beer industry, vaulting Modelo Especial to the top spot in America. At the same time, many people simply stopped drinking beer altogether.

Bud Light might no longer be in the eye of a culture war storm, but while scrutiny has eased off the company in recent months, the brand has far from recovered from the boycott called in April by ...

Bud Light: Trans activist Dylan Mulvaney says brand ghosted her after conservative boycott Subsequently, Bud Light lost its spot as the top-selling U.S. beer and laid off hundreds of employees.

Bud Light continues to be a drag on Anheuser-Busch InBev’s bottom line in the United States, but the world’s biggest brewer saw its global revenue rise and beating expectations.

Dylan Mulvaney has faced stalking and personal attacks since featuring Bud Light on her social media in April, she said, adding that the beer maker did not contact her in light of the hostility.

Bud Light announced a new rebate that makes its beers cheaper—and sometimes free—ahead of the upcoming July 4 holiday, as the beer brand still faces declining sales amid boycotts.