"The Brite Side of Clean," ushering in a fresh era of cleaning focused on joy, self-expression and the satisfaction of a job well done—made easy with the right tools. "This new campaign is an ...

Scotch-Brite, the sponge brand, launched a new campaign, “The Brite Side of Clean,” centered around self-expression and the satisfaction of a refreshed space, according to a press release. Key to the ...

They've partnered with the brand to open a sweepstakes, which fans can enter by sharing videos about their messy stories that helped them look on the “Brite Side” by Oct. 31. Still ...

"This new campaign is an evolution of the Scotch-Brite brand. 'The Brite Side of Clean' is more than a campaign, it's a movement," says Joe Paul, chief marketing officer at 3M Consumer Business Group.