W hat did you have for breakfast this morning? It was cereal, wasn't it? Hey, no need to be embarrassed -- we had cereal too. There's a reason we're still all eating this breakfast food, which was ...

The results suggest that breakfast is starting to look a lot more like dessert. Over the 13-year period, the average fat content per serving grew by nearly 34%, jumping from just 0.13 grams in ...

May 17, 2005 -- From eggs Benedict to liver and grits, breakfast in America is many things to many people. But there are a few common touchstones, an ABC News poll finds, including cold cereal and ...

Knox Reeves, a Minnesota advertising executive, created a mock-up for a billboard in the Millers’ stadium featuring a box of the cereal with the tagline “The Breakfast of Champions.” Throughout the ...