Sales of cold cereal have steadily fallen for at least 25 years, experts say.

Cereal Training Camp is back in session. This new, limited-time flavor has NFL fans and breakfast lovers ready to dance.

General Mills partners with Ja’Marr Chase, Justin Jefferson and Amon-Ra St. Brown for the second year of Cereal Training Camp, bringing energy from the end zone to the breakfast aisle.

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian ...

Rees noted that for decades, cereal manufacturers focused on adding vitamins and minerals to build cereal's health credentials. But consumers now are looking for simplified ingredient lists.

It has agreed to acquire the U.S. breakfast cereal giant WK Kellogg in a deal worth $3.1 billion including debt, with Ferrero slated to pay $23 a share in cash for the maker of market leading ...

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long decline. Now comes news that Italian confectioner Ferrero Group plans ...